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UFC Planning for MMA's Worldwide Takeover

When you’re the CEO of an up-and-coming brand, it’s important to remain modest, even in the face of early, successful returns for your product. Thus is the case with UFC president Dana White, who isn’t setting his expectations for MMA too high: ↵
↵⇥“The crazy thing about this sport is we haven’t even scratched the surface on how big this thing is going to be,” White said. ↵⇥
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↵⇥“I know people think I’m a (expletive) lunatic when I say this, but it’s going to be the biggest sport in the world. Bigger than the NFL, bigger than soccer, bigger than anything out there.” … ↵⇥
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↵⇥White said his sport not only appeals to a particular demographic among MMA diehards, but fighting relates to every human on the planet on a basic level. ↵⇥
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↵⇥“I don’t care what country you come from, what color you are, or what language you speak, at the end of the day we’re all human beings and fighting is in our DNA,” he said. ↵
↵See how humble? He only limited his sport’s takeover to this world. There’s still an entire universe out there to concur. Who knows what crazy lame sports they play on Mars that the UFC will someday put in a cross-grip choke hold and asphyxiate into submission. ↵

↵White also makes a valid point with regards to humans relating to fighting. As animals, it’s certainly part of our basic make-up. Also in our basic DNA: Clubbing women and dragging them back to our caves; eating raw Mastodon meat straight off the carcass; and walking on all fours. This isn’t to say that MMA fighters/fans are cavemen ... the latter only beat each other to a pulp over territorial disputes, not merely for money. Of course, I can enjoy the occasional ear-explosion as much as the next guy, but I don’t see the sport ever even sniffing the popularity of American football, let alone soccer. Modern humans enjoy some element of team participation and advanced strategy. Boxing, however, could be in trouble. ↵

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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.