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Dale Earnhardt, Inc. Announces "Club E"

Ultimate Dale Earnhardt Fan Club Brings Fans of the Legendary Driver Closer to the Honor, Family and Tradition of the Dale Earnhardt Legacy


MOORESVILLE, NCFor millions of Dale Earnhardt fans, celebrating his legacy is a way of life, embracing the principles that guided Earnhardt's lifestyle and supporting his causes through the Dale Earnhardt Foundation and showing their support with Dale Earnhardt apparel and collectible items.

Dale fans have an opportunity to experience the legacy of their hero with Club E, the Official Dale Earnhardt Fan Club in a way they never have before.  Club E is the ultimate fan experience, with behind-the-scenes tours, never before seen photos and memorabilia, and opportunities to participate in unique Earnhardt events, trips and exclusive offers.

"We are honored to have so many people who are passionate fans of Dale Earnhardt and continue to support his legacy today," said Jeff Steiner, executive vice president and general manager of Dale Earnhardt, Inc. "Many years ago, Dale and Teresa envisioned a unique fan club that truly brought the fans into the family to celebrate his accomplishments on and off the track.  Today, we're proud to announce Club E as the official home for all Dale Earnhardt fans."

Dale Earnhardt is one of the most popular drivers in NASCAR history, and he symbolizes the spirit, competitiveness, talent and determination of NASCAR's greatest era.  Dale Earnhardt continues to be a favorite driver of many NASCAR fans today and the pending NASCAR Hall of Fame induction in May will only help to bring fans even closer to one of America's greatest drivers.

Club E brings fans an entirely new perspective on their hero.  Club E will provide members a wide range of unique amenities including:

Customized Membership Credentials - Club E members will receive an exclusive Club E Hard Card with personalized name/number, welcome letter to Club E, collectible Dale Earnhardt Hero Card and exclusive Membership Sticker.


Great Value / Benefits - Club E members get extra savings and special offers such as 10% to 15% off and exclusive merchandise bundles at the DEI store, $10 off adult admission (up to 6) at Carowinds and Kings Dominion where fans can experience the new Intimidator Super-Coaster, NASCAR Hall of Fame ticket discounts, ticket specials for the Kannapolis Intimidators and special offers at Great Wolf Lodge. There are more than $250 in savings for a family of four with just the discount offers available through Club E.

Exclusive Content - For inside news and information, Club E is the source.  Members receive two news emails per month, exclusive content, photos and video at the Club E website located within and advance alerts and event insights on breaking news.

DEI Special Access - Go where few have gone before - behind the scenes with Club E.  Experience dinners and tours at DEI's Trophy Room and see the special exhibits at Dale Earnhardt, Inc.

Private Events / Opportunities - Club E members can attend special events at Dale Earnhardt Day on April 29, join the private tour of the NASCAR Hall of Fame before it opens, attend a July Daytona Viewing Party at DEI, and secure unique member-only memorabilia and other collectible items.

Membership Promotions - There are also special promotions just for Club E members, where they can win a trip to watch the August Bristol race from the DEI Suite, experience some of Dale's favorite outdoor activities, and watch the October race at Charlotte Motor Speedway with special VIP treatment from DEI.  Club E members also can participate in Dale Earnhardt Foundation special promotions and events.

The Dale Earnhardt Club E is available in three levels - the free Club E for news and insider information, the Club E Red Level at $24.99 per year and the Club E Silver Level at $49.99 per year.  Silver level provides members unprecedented access to the Dale Earnhardt legacy.

To sign up for Club E or get more information on the unique fan experiences available, visit and click on the "Club E" button or call 888-7-ClubE-3.