Look, sir, I know you're new at this head-coaching thing and all, but you've got to learn to give your marketing people a firm "Absolutely the hell not" when the situation demands it.
To review, the sins:
• Camo pants paired with jerseys
• Horrific pun in title
• ... and if that's not Comic Sans up at the top there, it's a dangerously close cousin
(p/s Buy the book!)