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Cavaliers Blog: LeBron James Will Stay With The Cavaliers

What's the prediction from SB Nation's Cavaliers blog Fear the Sword? LeBron James will stay in Cleveland on a three-year contract:

There are several reason for this, but most importantly to James, his people, and his endorsers is Cleveland is the softest landing spot for him and LBJ23, LeBron's Nike-backed brand.

If LeBron's brand is going to approach anything close to what Michael Jordan's has accomplished he needs to maintain a certain level of popularity.  The brand needs to also have an identity.  Going to Miami, playing second-fiddle to a team that is still not championship ready, along with being the 3rd-highest paid player on the roster does not do a brand or reputation good.  That's just reality.

Go check out the whole thing here.