Rob Ryan's play card advertises a cheesesteak place

Dan McQuade of Philly Mag brought to our attention that Rob Ryan's play card appeared to have a very strange product placement on it during Sunday's game between the Dallas Cowboys and Philadelphia Eagles.

So we did a little investigation of the footage, and SURE ENOUGH:

And in moving form!

Help us out, guys! Is he saying "small fries" at the end there? Probably. How else is he going to get a small fries?

The jury is out as to whether this is an actual paid-for advertisement or if PAT'S KING OF STEAKS is just an appropriately-named defensive play that Ryan came up with. Some other plays that Rob Ryan has devised for the Cowboys defense:

- The Steak & Shake

- The Bologna Hoagie Blitz

- Giant Bowl Of Chili Zone Coverage

- Chunky Monkey

- Maggiano Family Style Italian Restaurant Stuffed Mushrooms (Truth be told, this is just the standard field goal defense)