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Before Linsanity: Sports Crazes Throughout History (VIDEO)

Sports Illustrated is REALLY pushing sports crazes these days: after two consecutive weeks of Jeremy Lin on the cover (who can forget their ill-advised #SILINSANITY hashtag?), the newest cover throws "Marlinsanity" against the wall to see if it sticks.

At first glance, it may seem like SI is just making stuff up, but we assure you: pun-based sports crazes are a real thing, and they are incredibly contagious. Watch our informative video on the history of these viral phenomena: