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Hershey Bears Unveil New Logo, ARE ALSO BEARS

The Hershey Bears are celebrating their 75th season of hockey this fall, and to go along with the anniversary, they're unveiling a new logo and uniforms. Personally, I'm a fan of the new logo, which is clearly a return to a more vintage style. I also like the adjusted colors, switching back to a "chocolate and white" look. The uniforms seem a bit busy with some extra piping on the shoulders, but overall it's a nice new look for the team.

What's better than the look, though, was the way the Bears introduced it to the Internet.

WE ARE ALSO BEARS

OUR COLORS WILL AWAKEN

A NEW BEAR

Bears-o_medium

And then, yep, seriously, there are images of:

a) an actual bear climbing a tree

b) an actual bear fetching salmon from a river

c) two actual bears in an actual fight

Well done, Hershey Bears. Well, done.

For more on the Bears and their NHL parent, the Washington Capitals, check in with Japers' Rink and SB Nation DC.