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Clemson unveils the first truly social play card, featuring Snapchat and '100' emoji

Branding isn't just for global corporations. College football teams have to know how to #engage the culture and be accessible on various #platforms. Clemson gets it:

The Saints logo is an interesting choice, but they're probably just trying to show off some #personality with a distinct #voice. Regardless, this will go down as the first time a college football team has truly reached out to #leverage their #interconnectivity to create some wonderful User Generated Content, especially since Clemson went on to score later that drive.

Just like with the first Truly Social World Cup, we'll remember where we were when we saw the first Truly Social Play Card.

Truly!