Twitter reportedly won the bid to stream the NFL's Thursday Night Football games. Twitter Inc., making a strategic push into online programming, won a deal to show Thursday night National Football League games online, a person familiar with the matter told Bloomberg.
Twitter got a steal on it, paying less than $10 million for the package of 10 games. According to Re/Code, other outlets bid more than $15 million for the package, and Yahoo! spent an estimated $20 million to stream the league's three London games last season.
However many millions of dollars they did pay, the company's execs have to see the deal as an opportunity to pump some life into its sagging fortunes. The platform has struggled to attract new users and maintain engagement levels among its 320 million users, while being outpaced by platforms like Snapchat and Instagram.
For the NFL, one lure was the chance to reach a younger audience, one rarely mentioned concerned that's something of a red flag for the league's long-term growth potential.
Finally ... REAL TIME CRYING JORDANS!
FACEBOOK DIDN'T WANT THE NFL'S COMMERCIALS: Facebook withdrew its bid to stream Thursday NFL games over commercials. The NFL wanted the streaming version of its games to include the traditional commercials. Facebook did not want the its streaming version of the games to use the old model, and pulled out of the deal late last week. Amazon, Verizon and Yahoo! were also reportedly bidding on the rights to stream the games.
MORE BAD FOOTBALL TO STREAM: Roger Goodell promises more bad football games in January. That right, playoff expansion is coming! The commissioner said so, and probably just in time to stream some awful form of Thursday Night Football on Twitter.
WOLFE IN A FIGHT? Video reportedly shows Broncos’ Derek Wolfe in bar fight. Less than 24 hours after prosecutors said there was insufficient evidence to charge Eagles running back LeSean McCoy in a bar fight, video has surfaced that reportedly shows another NFL player in another bar fight.
HE'S GOT THE JACK: Myles Jack, the top LB in the NFL Draft, also had a stint as one of the best RBs in college. Jack is one of the best defensive players in this year's draft class, but he also impressed as a running back for a short period. Let's revisit that weird part of his college career.
NO CHARGES FOR SHADY: LeSean McCoy won't be charged for Philly night club brawl. There simply wasn't enough evidence, the Philadelphia prosecutor reportedly said.
WHO IS THIS GUY: Trying to figure out Emmanuel Ogbah’s NFL future will make your head hurt. The Oklahoma State pass rusher looks unstoppable on some plays, and then he's getting washed out by a blocker on the next. Retired NFL defensive end Stephen White went to the film room to try and understand.
IT'S UP TO KAEP: The Colin Kaepernick trade is up to Colin Kaepernick, said one 49ers official. The 49ers quarterback can either stick around and play with Chip Kelly, or he can take less money and go to Denver.
TITANS-49ERS TRADE TALK: Another year, another rumor about Chip Kelly wanting to trade for the top pick. This time reports say that the 49ers, Titans discussed trade for No. 1 pick. The cost of moving up would be awfully high, so don't hold your breath on this one.
RAIDERS SIGN SMITH: Aldon Smith could earn as much as $19.5 million on a two-year, incentive-laden deal with Raiders. But he won't. Smith is expected to miss the first 10 games of the 2016 season because of his suspension, but if he stays out of trouble, he could be one of the highest paid players at his position in 2017.
BUZZER-BEATERS: Jets players respond to Villanova's buzzer-beating win. And so did the Eagles. Yes, there were Crying Jordans.
GREG HARDY IS REALLY DUMB: Greg Hardy says he's "never put [his] hand on any women." In an exclusive interview with ESPN, former Cowboys defensive end Greg Hardy says he's innocent. Hardy probably should just shut up and go away.