You could argue that Bill Belichick is the most famous Luddite in America. He makes a big show about not knowing the names of social media platforms (SnapFace, InstantFace, MyFace), because why would you care about social media platforms when you have seven Super Bowl rings? You think anyone’s trying to keep in touch with Belichick via Facebook? If he had a Twitter account, it would be a string of tweets that just said “Seattle.”
But, in case there was any doubt as to whether he’s recently changed his mind about the internet, it’s looking like he hasn’t. Because Belichick wore the same clothes on Tuesday that he wore on Monday, just with slight modifications. And everyone knows that the first rule of social media is: If you know you’re going to be photographed, don’t wear the same outfit two days in a row.
Check this out, here he is at the owners meetings yesterday (right) and at Florida pro day (left).
Hoo boy, this is peak Belichick: Giving zero flips except for the flops he’s wearing on his bare feet. His shirt says, “I’m here for business meetings,” but his cargo shorts, with their big pockets, say, “I’m also here for the snacks.”
The photo also raises another question: Does Belichick own other clothes besides pink button-downs and a few ratty sweatshirts with the sleeves cut off? Here he is in 2008 at a Celtics game with his girlfriend Linda Holliday rocking the former:
Oh, wait, apparently he has fishing shirts in turquoise, too. Here he is at another Celtics game in 2008:
Whatever, he’s still a creature of habit (also, have I told you my theory about the sleeve thing? I think he does this so that when his Super Bowl rings fall off as he’s doing the dishes, he can fish them out of the disposal without having to roll up his sleeves.)
Belichick took his outfit from business-casual to practice-casual this week by trading his sandals for sneakers (which he didn’t bother to tie), and his backpack for a clipboard and some sort of camouflage hat. He’s also opted for an untucked look on the turf.
The irony about Belichick’s disdain for social media is that he’d actually be so, so good at it. His #brand is stronger and more consistent than that of most corporations, businesses that pay advertisers millions and millions of dollars to their craft images for them. He’s so #sharable, too! I’m obsessed with these pictures of Belichick’s stupid outfit. I can’t get enough. If you’re at Florida Pro Day, please, for the love of god, keep tweeting them.
The pencil behind his ear is a nice touch.
Here’s another one from the owners meetings.
And here — because why not? — is one more of Belichick looking at his phone but definitely not checking social media.
Bill Belichick has had enough of the owners meetings pic.twitter.com/trH6gOzPaZ— Brian Costello (@BrianCoz) March 27, 2017
Rock on, Bill. Rock the hell on.