On Friday in Los Angeles, Nike officially unveiled all 30 “Statement” jerseys, which will primarily serve as NBA team’s main alternate this season. They did it in sprawling, elaborate Nike fashion, bringing a player from every team to an event to personally debut the jersey.
Here’s what it looked like once the warmups were off and the 30 alternates were on full display.
New year, new look. #NIKExNBA
— NBA on TNT (@NBAonTNT) September 16, 2017
(Via @NBA) pic.twitter.com/K4xVbunOAN
You’ll notice that many of the teams have the same jersey as previous years — although there are some significant changes in teams like the 76ers, the Pacers, and a few others. However, they’re all Nike branded now, and some include subtle tweaks beyond that.
The players also debuted hooded warmup jackets, a first for the NBA. More interesting was Nike’s new NBA Connected Jersey, which fans can buy. It features an NFC chip, and when you download a Nike app, it’ll unlock exclusive content for that player. Here’s how Nike describers it in their press release.
Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near field communication) chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists – all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.
To unlock it all, fans will download the NikeConnect app and tap the jersey with their smartphone. These jerseys become available online globally on Sept. 29, rewarding the game’s fans with a revolutionary experience that creates a new point of connection between fans and the game.
The statement jerseys had already leaked through NBA 2K, but here are all 30 uniforms officially revealed.
Atlanta Hawks
.@ATLHawks pg @foe23 in #NIKExNBA pic.twitter.com/dFhzsWqFZI
— Harris Stavrou (@harris_stavrou) September 16, 2017
Boston Celtics
The #Celtics new alternate jersey pic.twitter.com/ZeMiXvUW1k
— Вoston Вlabber (@BostonBlabber) September 16, 2017
Brooklyn Nets
B K L Y N pic.twitter.com/sCojDRWQ87
— Brooklyn Nets (@BrooklynNets) September 16, 2017
Charlotte Hornets
@KembaWalker looking goooooooooooood in that new uniform!! #NIKExNBA pic.twitter.com/WK4RCJoQyN
— Charlotte Hornets (@hornets) September 16, 2017
Chicago Bulls
Looking good @denzelvalentine! #NIKExNBA pic.twitter.com/3qW4XW1gyQ
— Chicago Bulls (@chicagobulls) September 16, 2017
Cleveland Cavaliers
Our Nike Statement Edition black uniform makes its debut on November 24th vs. Charlotte.
— Cleveland Cavaliers (@cavs) September 16, 2017
PHOTOS → https://t.co/Nz5dZaO1J1 pic.twitter.com/Fzd4YoH7D0
Dallas Mavericks
This will be the new Dallas Mavericks jersey for the 2015-16 season! Features the Dallas skyline. What do you think? pic.twitter.com/Klw1qNgT6A
— Basketball Forever (@Bballforeverfb) September 23, 2014
(The jersey is the same as it debuted in previous years.)
Denver Nuggets
The Skyline is back. #NIKExNBA pic.twitter.com/kL2pMbd5wZ
— Denver Nuggets (@nuggets) September 16, 2017
Detroit Pistons
The full look.
— Detroit Pistons (@DetroitPistons) September 16, 2017
See all the new jerseys for this season at https://t.co/kgnN6cTzg7 pic.twitter.com/GdBsuHYeKY
Golden State Warriors
What do you think of our #NIKExNBA Statement Edition uniforms, #DubNation? pic.twitter.com/IlmdRCnsPB
— GoldenStateWarriors (@warriors) September 16, 2017
Houston Rockets
#Rockets Nike alternate jersey pic.twitter.com/Th7mM0HMoA
— #HoustonStrong (@htownrep713) September 16, 2017
Indiana Pacers
.@Original_Turner making the debut. #NikexNBA pic.twitter.com/ZXgNIym4DN
— Indiana Pacers (@Pacers) September 16, 2017
Los Angeles Clippers
BG x Statement. #NIKExNBA pic.twitter.com/9hAKwzJJAt
— LA Clippers (@LAClippers) September 16, 2017
Los Angeles Lakers
#NIKExNBA pic.twitter.com/rVnP8EwuOV
— Los Angeles Lakers (@Lakers) September 16, 2017
Memphis Grizzlies
Our Statement Edition unis will continue to showcase our Beale Street Blue. #NIKExNBA
— Memphis Grizzlies (@memgrizz) September 16, 2017
➡️: https://t.co/VmG4BP29ZU pic.twitter.com/OuW8XVIgSN
Miami Heat
New #NIKExNBA pic.twitter.com/JytHVmLVhh
— Miami HEAT (@MiamiHEAT) September 16, 2017
Milwaukee Bucks
Bucks Statement Edition Uniform: https://t.co/a1jvJlXnz4#NIKExNBA pic.twitter.com/FsggCwb91u
— Milwaukee Bucks (@Bucks) September 16, 2017
Minnesota Timberwolves
Introducing the #NIKExNBA Statement Jerseys! pic.twitter.com/sPJrx5i7s6
— Timberwolves (@Timberwolves) September 16, 2017
New Orleans Pelicans
New York Knicks
The Knicks #NIKExNBA jersey pic.twitter.com/Vqcod0t0XE
— LaurenNY-HoodieMelo7 (@AaliyahNevaeh7) September 16, 2017
Oklahoma City Thunder
Here's your new Thunder alternate jersey (courtesy of @okcthunder): pic.twitter.com/KeSAAckjUZ
— Fred Katz (@FredKatz) September 16, 2017
Orlando Magic
Here's a look on how our "Statement" Jersey looks on Elfrid Payton. How do you feel about them? #BelieveInMagic pic.twitter.com/2NiNEY8El6
— Believe In Magic (@BelieveInMagiic) September 16, 2017
Philadelphia 76ers
EYES EMOJI » https://t.co/iP0szWrn7x#NBAxNike pic.twitter.com/pnoZrPX5Vr
— Philadelphia 76ers (@sixers) September 16, 2017
Phoenix Suns
Set the tone. Make a statement. ✔️
— Phoenix Suns (@Suns) September 16, 2017
Feat. @Ebled2
➡️ https://t.co/OI3mE6mPOL pic.twitter.com/cBqKmXvNyn
Portland Trail Blazers
Statement.
— Trail Blazers (@trailblazers) September 16, 2017
Learn more » https://t.co/DcJJl2tVDw pic.twitter.com/Au6fZKj9HJ
Sacramento Kings
▶︎▶︎ Making our statement » https://t.co/ANAlIsShAi#NIKExNBA pic.twitter.com/F7mM1iJlSA
— Sacramento Kings (@SacramentoKings) September 16, 2017
San Antonio Spurs
Introducing the Statement Edition. #NIKExNBA pic.twitter.com/whdAkA9lGk
— San Antonio Spurs (@spurs) September 16, 2017
Toronto Raptors
Statement.#WeTheNorth | #NIKExNBA pic.twitter.com/Yamw8iCVpG
— Toronto Raptors (@Raptors) September 16, 2017
Utah Jazz
Make. A. Statement.#NIKExNBA pic.twitter.com/Fu8NOPFTUT
— Utah Jazz (@utahjazz) September 16, 2017
Washington Wizards
The Statement Edition. #NIKExNBA | https://t.co/03wev3Y36P#DCFamily pic.twitter.com/CvtYwYkUXn
— Washington Wizards (@WashWizards) September 16, 2017
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