After three seasons of “Color Rush,” the monochromatic uniforms won’t be a Thursday Night Football staple anymore, according to Fox Sports executive Bill Wanger.
At NAB Show — a convention for the media, entertainment and technology industry — Wanger said Fox plans to go in a different direction for Thursday Night Football and steer away from “gimmicks” to get fans to watch. Color Rush was apparently one of those gimmicks.
Bill Wanger of FOX Sports says alternate uniforms on Thursday Night Football are going away. Hardcore fans don’t need gimmicks to watch. The game schedule will also be stronger. #NABShow— Jason Barrett (@sportsradiopd) April 10, 2018
Fox reached an agreement with the NFL in January to broadcast Thursday night games for the next five years — excluding Thanksgiving day games.
Color Rush was introduced during the 2015 season when Nike specially designed alternate uniforms for eight teams in four games: The Panthers, Titans, Cowboys, Rams, Bills, Jaguars, Jets, and Buccaneers.
Some really liked the new uniform twist, but plenty of fans didn’t. Among those who were unhappy were fans with red/green color blindness, who complained about a matchup between the Jets and Bills being difficult to watch.
Nike and the NFL worked out most of the kinks and rolled out alternate uniforms for all 32 teams in 2016. Some earned positive reviews, others were terrible — looking at you, Jaguars. But those days are over now, according to Fox.
But this doesn’t mean Color Rush alternates are gone, altogether. Nike is still the uniform provider of the NFL, the alternate uniforms already exist, and they will probably just be moved to another night of the week or used sporadically on Sundays. It just won’t be exclusive to Thursday nights.
On color rush, the uniforms aren't going away completely. It's just that they might not be exclusive to Thursday nights anymore, sources say. Could be some other tweaks to the uniform policy as well. Also, this is subject to votes from ownership.— Mike Garafolo (@MikeGarafolo) April 10, 2018
The real challenge for Fox, though, will be if they can keep Thursday Night Football games from continuing to be poopfests. That remains to be seen.