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Prime Day 2018: The best sports-related deals for Fitbits, Under Armour apparel, Adidas shoes and more

Here’s sports fan’s curated list for every Prime Day essential.

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Amazon

The fourth annual Amazon Prime Day is officially in session, which means that during the next 36 hours there will be tons of good deals on merchandise, apparel, fitness trackers and other fun sports-related items.

Maybe you’ve been keeping an eye on the Fitbit you’ve always wanted, or a pair of running shoes that caught your eye awhile back. Well, this is the perfect chance to pounce and purchase the items you’ve been keen on for awhile.

Here’s a look at the best sports-related deals we found for 2018 Amazon Prime Day. This list will be updated as more deals drop over the next 36 hours.

Fitness Trackers

There’s several smartwatches this year that are running at reduced rates for Prime Day.

Details: The Fitbit Prime Day deals run from July 16 at 3 p.m. ET until July 18 at 2:59 a.m. ET

Update: Good news! Amazon has released new deals for the Nokia Steel HR and Hybrid Smartwatches with a 30 percent discount. The offer runs from July 16 at 10 p.m. ET to July 18 at 9:59 a.m. ET.

Update: There’s several Garmin smartwatches currently on sale and up to 50 percent off for Prime Day. Check them out!

Apparel and Merchandise

  • Save up to 40 percent on Under Armour apparel, shoes and accessories (deals run from July 16 at 3 p.m. ET until July 18 at 2:59 a.m. ET)
  • Save up to 20 percent on NBA gear (deal runs from July 16 at 10 p.m. ET to July 18 at 9:59 a.m. ET)
  • Save up to 20 percent on NHL gear (deal runs from July 16 at 10 p.m. ET to July 18 at 9:59 a.m. ET)
  • Save up to 30 percent on select adidas products (deal runs from July 16 at 10 p.m. ET to July 18 at 9:59 a.m. ET)
  • Save up to 30 percent off New Balance apparel (deal runs from July 16 at 10 p.m. ET to July 18 at 9:59 a.m. ET)

Shoes

Update: Here’s a selection of adidas shoes currently running on Amazon with big Prime Day discounts.

Miscellaneous

To match with Amazon, a few other retailers are offering discounts

As an offset to Amazon Prime Day, other notable retailers are also serving up deals to celebrate the online shopping event of the summer. Follow along as we take you through the best of the rest.

Fanatics

The big sports merch store is offering 15 percent off on orders of $65 or more through July 17th. Use Promo Code: ARENA

We told you about the first Cristiano Ronaldo jerseys that dropped last week, but for those of you who missed it, here’s the perfect chance to order his new Juventus kit at a discounted price.

Walmart

The retail giant is offering a ton of deals and discounts in their sports and fan shop.

We’ve seen everything from baseball hats, to basketball hoops to Spikeball sets on sale or on clearance for the big event.

Details: Walmart is offering free two-day shipping on all orders of $35 or more, with no membership fee, plus free returns.

From the Fan Shop

Other deals to check out

Follow along with our live blog as we track all the latest deals and sales from Prime Day as they go live.

Looking for more product reviews, shopping guides, and good deals on sports merchandise and apparel? Check out our new Buy Stuff section.