Sometimes the death of a rivalry only makes the hate smolder hotter. Sometimes the death of a rivalry is just business.
To star in a major college football rivalry is to forever become a part of local lore, whether that means being reduced to a character or enshrined as a hero.
Or, more specifically, who you want everyone to think you aren't.
Just because two SEC programs share state borders doesn't mean they're rivals. Not even if their recent trajectories have shaken up that state's power balance. Right?
Steven Godfrey is a senior reporter for SB Nation based in Nashville, Tennessee. A graduate of the University of Mississippi and a long suffering Atlanta sports fan, he can be reached on Twitter @38Godfrey.