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Watch Kliff Kingsbury rap along to Biggie and call a player's outfit 'murdered-out'

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New Texas Tech coach Kliff Kingsbury is not an old man, as you might have gathered.

USA TODAY Sports

There's also a "LET'S GET IT TURNED UP" set to Weezy. And a player's gold chain is also complimented. And even the video intro guy drops a "If ya don't know, now ya know."

Pretty sure this coaching staff does not need a branding overhaul.

ht Coaching Search