The Southern fried chicken chain Zaxby's has purchased title rights to the Heart of Dallas Bowl, a young college football bowl game slated to pair Conference USA and the Big Ten. It joins the Chick-fil-A Peach Bowl, Buffalo Wild Wings Citrus Bowl, and Popeyes Bahamas Bowl as chicken-powered bowl games.
That bowl has the word "Heart" in its name. "Zaxby's Heart" is a pair of words that will be used on television and in marketing without irony or pause.
Here is the nutritional content of one popular Zaxby's meal, via the company's website:
DOCTORS ARE CROOKS. TURN UP.
"To reinforce our brand as the Official Chicken of Sports Fanz and extend our reach as an emerging national concept, Zaxbys offers an Indescribably Good experience in our restaurants and on the field during the Zaxby's Heart of Dallas Bowl," said Zach McLeroy, CEO and co-founder of Zaxby's, in a mind-blowing statement that exists in the world, against all odds.