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UCLA's Jim Mora: 'WE DON'T NEED A FRICKIN' FIRE TO GET IT F*****' TURNED UP'

No fire? No problem.

UCLA's traditional rally and bonfire before the USC game was reduced to simply just a rally Thursday night, as a protest against a California state tuition hike prevented them from lighting it. Bruins head coach Jim Mora, however, was undeterred:

No, Coach, it appears that a fire is unnecessary for your stated goal.

The Bruins will attempt to make it three wins in a row over their cross-town rivals on Saturday, but perhaps more importantly, they need a win to stay on pace in the Pac-12 South title chase. Four teams -- USC, UCLA, Arizona, and Arizona State -- all have two losses in conference, which should make for an entertaining end to the regular season out west.