Mississippi State football coach Dan Mullen presents the new Adidas Yeezy 350 Boost Lows, helpfully tagging designer Kanye West in his tweet, so that Kanye won't miss the latest news from Hoover, Ala.
Got my Yeezy shoes just in time for #SECMD15 @kanyewest @adidas pic.twitter.com/hqfn7dHzQA
— Dan Mullen™ (@CoachDanMullen) July 14, 2015
He actually wore them, too.
MSU is an Adidas school, which means we can imagine that every Adidas school's head coach has Yeezys now. Jim Harbaugh!
Not to be outdone, a division rival head coach of a Nike program countered with:
Thanks MJ and #Nike for these great pair of Air Force 1 special Bling/Bling addition for #SEC media days #WoooPig pic.twitter.com/l9UvV04gpQ
— Bret Bielema (@BretBielema) July 15, 2015
.@BretBielema responds to @CoachDanMullen’s shoes: "This is a little Nike-adidas competition"
— Brett McMurphy (@McMurphyESPN) July 15, 2015