Mississippi State football coach Dan Mullen presents the new Adidas Yeezy 350 Boost Lows, helpfully tagging designer Kanye West in his tweet, so that Kanye won't miss the latest news from Hoover, Ala.
He actually wore them, too.
MSU is an Adidas school, which means we can imagine that every Adidas school's head coach has Yeezys now. Jim Harbaugh!
Not to be outdone, a division rival head coach of a Nike program countered with: