College coaches like to share memes and Photoshops and GIFs and videos on social media. They do this because recruits like to look at those things.
Here is one that was sent from Penn State head coach James Franklin's account and then removed:
Well, JF deleted the tweet in question - and apparently blocked me for pointing it out.— Josh Moyer (@ESPNJoshMoyer) March 31, 2016
Here's the pic he tweeted: pic.twitter.com/0fDTCy9ytr
PSU is one of the Big Ten's best recruiters, so it does require talent, yeah. You get what it was going for, though. Something about hard work being more important than talent, and all that stuff.