The 2018 Alamo Bowl between Washington State and Iowa State was a fun WSU win. It was so fun that some fans inside the Alamodome found a scarcity of beer.
Some Iowa State fans in attendance had told us the stadium ran out of Busch Light during the game. The bowl says that’s not the case, at least not stadium-wide:
Don't let the facts get in the way of story!— Valero Alamo Bowl (@valeroalamobowl) December 29, 2018
There were actually 177 cans of @BuschBeer last night that went unsold...of which 112 have been consumed at today's #ValeroAlamoBowl Volunteer Luncheon.
Make that 113. Thank you #CylclONEnation #GoCougs #Buschhhhh https://t.co/c8ztKu1otP
It made good sense that Iowa State and Washington State fans would do a number on a game’s beer inventory. Our Iowa State blog is named “Wide Right & Natty Ligh”t for a reason, WSU fans once drank a plane to Vegas dry and shut down an Auburn bar. Last year when Iowa State played Memphis in the Liberty Bowl, Cyclone fans apparently drank the city out of Busch Light, leading to this year’s storyline.
Fans took to Twitter to complain about the lack of Busch supply:
@BuschBeer will you deliver some Busch light to section 320, please?— Katie (@kaybro33) December 29, 2018
@BuschBeer Busch Light now out at 2 of the vendor stations here in the Alamodome!— Jim Crandall (@CrandallJim) December 29, 2018
Sources inside the Alamo Dome are reporting Iowa State’s fans are extremely upset with the lack of available Busch Light on the premises.— Pat Heffling (@wurstbrewerfan) December 29, 2018
Even before the game started, this was an issue:
We already have one vendor out of Busch Light at the Alamodome. 45 minutes to kickoff.— Wide Right & Natty Lite (@WideRtNattyLt) December 29, 2018
At one point, the Busch vendor appeared to be trying to restock:
He’ll get you an ice-cold Busch Light by any means necessary... even he’s gotta do it himself. pic.twitter.com/oHXvHitE4J— Busch Beer (@BuschBeer) December 29, 2018
Before this game even kicked off, Busch Light deployed a “Busch Man” who promised that Cyclone fans wouldn’t have to worry about the supply running out:
Anheuser-Busch is ensuring their customers have a piece of home with them in Texas by dispatching the “Busch Guy,” from the beer commercials, to quench cravings in the Alamo City.
”As Iowans descend on San Antonio to watch their team compete in the #ValeroAlamoBowl, Busch Guy is heading south alongside them to ensure that not a SINGLE fan is forced to go without their cherished beer of choice,” the company said in a news release. “The Busch Light Response Team has packed Busch Light to the gills in distribution warehouses around San Antonio, stocked more bars around the stadium than ever before, AND planned a secret reserve on hand just in case.”
ATTN all fans, the Busch Guy is in now in the Bud Light Beer Garden located outside of section 326. Stop by, grab a @BuschBeer, and snap a photo in the #BuschSafeHouse!#ValeroAlamoBowl #cyclONEnation #JoinTheHunt pic.twitter.com/1wl7aW37cl— Valero Alamo Bowl (@valeroalamobowl) December 29, 2018
Oh yeah, and earlier in the week this happened:
The director of the Alamo Bowl just shotgunned a Busch Light on stage at Iowa State pep rally. I don’t even know anymore.— Brent Blum (@brentblum) December 27, 2018
So, Busch Light was a big deal at this game.