The good people at Molson put a passport-required beer fridge in the Canada Olympic House, and they definitely would have brought the Sing For Your Beer experience to Brazil. Too bad Canada didn't qualify for the World Cup.
Theory: The best athletes in Canada are probably all just singing into beer fridges.
While we're here, look at the saddest HTML table on the Internet. It's the Wikipedia entry for Canada's FIFA World Cup record.
Did not participate! Did not qualify! Withdrew! Did not enter! Did not qualify! 24th! Did not qualify!