Beats may be the coolest* brand out right now. So what does the coolest brand do when the World Cup comes around, giving them a global stage and an equally cool event?
They make the best World Cup commercial there is. Five minutes of it.
And they do it with Neymar, Bastian Schweinsteiger, Chicharito, Thierry Henry, Mario Goetze, Rio Ferdinand, Sydney Leroux, LeBron James, Serena Williams and basically everyone else cool who has ever put on a pair of boots. Except for you, because you are not cool.
You'll notice a theme here: cool.
That's because when you watch this you say "cool" about 1,000 times. It's so cool that you'll even excuse their using Luis Suarez. Then you will run to the calendar and see how may days it is until the World Cup (seven) and whisper to yourself "cool."
* Cool, popular, etc., not best. Don't yell at me.