As Kings blog The Royal Half discovered, there's only one thing preventing NYC from being completely taken over by the Broadway Blues:
That's Will Ferrell (silently) exhorting Kings fans to cheer on their team, presumably taken from the scoreboard at the Staples Center. That video played across the street from Madison Square Garden for at least a few hours:
Will Ferrel Kings video playing outside of Madison Square Garden wut pic.twitter.com/KnbCbtBrT9— matt kolowski (@slim) June 6, 2014
However, it didn't last long:
The billboards are legit. #confirmed— The Mayor John Hoven (@mayorNHL) June 7, 2014
Funny move by the Kings (or someone acting on behalf of the Kings,) although what happens inside Madison Square Garden is gonna be a lot more important than what's on the billboard outside of it.