(The fun starts at 4:41.)
In his postgame press conference after Tuesday's 89-77 victory over the Boston Celtics, LeBron James was asked a question about Under Armour.
"Under Armour," began a reporter, "recently released a-"
"Who?" James interrupted. "Who?"
"Under Armour ..." the reporter continued.
"Who's that?" asked James.
"I don't know what you're talking about," he continued. "Who? The other guys. Yeah. I don't know what Under Armour is."
A second reporter tried a new question. "Paul and Kevin," he said, before James interrupted again.
"Who?" asked James.
"Paul and Kevin," said the reporter. You know: Paul Pierce and Kevin Garnett, notable players on the professional basketball team that LeBron James just defeated in an athletic endeavor.
"Oh," said James with a smile. "See, y'all got me off kilter. I only know Nike. That's it. Lifetime."
He then went on to answer the question, saying that Pierce and Garnett will have a chapter in the book he writes someday.
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