This is Kliff Kingsbury. He is a god amongst men.
Typically when you're making fun of someone, you want to come up with something that will hurt their feelings.
Comparing someone to Ryan Gosling is, uh, not quite an insult.
"Hey look at this devastatingly gorgeous man over here. With his perfectly styled hair. Probably has rock hard abs and perfectly white teeth. Yeah, look at this loser with his beautiful eyes that I could just get lost in and wait what were we talking about. Are we at a football game?"