The #BostonBlizzardChallenge is proving to be pretty popular on Instagram and Vine. It calls for people to jump into any of the massive snowdrifts all around the Boston area wearing only your underwear. Some people are going EXTREME with it:
By the way, bonus points to the above dude for using the blizzard as an excuse to escape the monotony of HOUSE ARREST.
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While others are being more sensible:
Boston Mayor Martin J. Walsh is not a fan of the movement, however.
"I'm asking people to stop their nonsense right now. These are adults jumping out windows. It's a foolish thing to do and you could kill yourself. This isn't Loon Mountain. This is the city of Boston, where we're trying to remove snow off of the street, and it becomes very dangerous."