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Beer company replaces rugby players' broken teeth with bottle openers

This video has dental surgery footage. You've been warned.

The Salta beer company in Argentina is doing a public service, albeit a really weird one. They wanted to give back to hard-hitting rugby players who lost their teeth in games by replacing them with brand-spanking new metal ones. There's a catch: the new teeth double as bottle openers.

This seems maniacal and horrifying, but also downright handy.

h/t AdWeek