For this year's Super Bowl, Pantene filmed a series of commercials featuring NFL players doing their daughters' hair, in ways they haven't done before. Steelers running back DeAngelo Williams, who is best known for wearing pink in his hair in honor of his mother, usually does ponytails according to his daughter.
Throughout the video, he has several adorable father-daughter moments, from getting praise from his daughter to showing a perplexed face after she requests bows inside her braids. Aside from Williams, who also has a second video featuring his other daughter, Benjamin Watson and Jason Witten also join in on the fun with their daughters.
Football is still a deeply masculine sport and culture in America, but this is a really clever and cute way to show it doesn't have to be masculine all the time.