As DJ Khaled's Snapchat star fades due to monotonous repetition, a new hero rises from the mist.
Or rather, from the sparkles. Shaquille O'Neal has been weird on social media as long as he's had it, but recently he seems to have found a new Instagram app that's led him to believe he has what it takes to be the latest celebrity-turned-motivational-speaker.
Khaled has a lion statuary, but Shaq has A REAL TIGER.
Wait no, make that two tigers.
It's not my place to opine on the plight jungle cats in captivity, but maybe Khaled was right on this front. Moving on.
Shaq's had endorsement deals for years, but he's got into the weirdly specific ones, just like Khaled.
I tried this silky Smack organic lip balm, and wow, is amazing. If you use lip balm you must true this product. pic.twitter.com/rBEauYmJsQ— SHAQ (@SHAQ) February 5, 2016
Say goodbye to Apple Ciroc and Listerine and say hello to Smack organic lip balm.
One more thing: Khaled really throws things in his viewers' face. He's walking you directly through his "keys to success." Eat more fruit, water your plants, get absurdly sweaty walking on a treadmill with minimal incline, etc.
Shag doesn't need to do that. With one video, he's saying "keep on smiling, no matter what mysterious fluids life throws at you."
All hail Shaq.