A year after the Rams officially announced they were moving to Los Angeles, the Chargers announced they are also moving there. Judging by the team’s headquarters getting egged Thursday morning, the news hasn’t gone over well. But it’s happening, and a move to a (not-actually) new city means a new logo.
This is the Los Angeles Chargers’ new logo, as seen on their Twitter account:
It’s a logo that illustrates a couple things: There’s still a lightning bolt that fits in with the electricity motif, and the letters “L” and “A” tell you the team is based in Los Angeles. If you squint a little, it kinda looks like “4A,” which sounds more like a parking lot section than a city.
It’s also not a final logo, according to ESPN’s Darren Rovell:
Source: Chargers logo is a working logo and has not been approved by the NFL.— Darren Rovell (@darrenrovell) January 12, 2017
Pretty bold of the Chargers to flex their LA creds by giving their logo a botched and completely unnecessary facelift— Ramzy Nasrallah (@ramzy) January 12, 2017
i think the chargers are just trolling their new roommates pic.twitter.com/O7stlDrja6— nick (@nick_pants) January 12, 2017
my favorite feature of the new LA Chargers logo is how easily you can color it into a turtle pic.twitter.com/wlHRG8q4XM— uɐɯssnS ʇʇɐW (@suss2hyphens) January 12, 2017
You know messed up when the Montgomery Biscuits are making jokes:
We're not ones to fall behind the times. pic.twitter.com/IUuKvO2KUk— Montgomery Biscuits (@BiscuitBaseball) January 12, 2017
The Biscuits weren’t the only team to have some fun with it either.
Hey check out our 100% original logo re-brand! pic.twitter.com/5KhUdtvgid— #FunBelt (@SunBelt) January 12, 2017
Congrats, Chargers, you opened yourself to “L” jokes, and we should expect a lot of those in the future.
Of course, someone added a Crying Jordan:
Chargers graphic designers out here like pic.twitter.com/R8xJ4NZfBa— Anthony Bartoloni (@YoAnty1) January 12, 2017
Holy shit, this one’s good:
hm looks like the L is stabbing someone in the back https://t.co/AZOyBjCSYo— Ashley Holcomb (@ashleyxholcomb) January 12, 2017
My colleague Grant Brisbee turned the logo sideways and made it into a fire-breathing dragon.
Meanwhile, I turned it the other way, making the “LA” into what looks like a “PF” amalgamation, and paid homage to the fact that the Chargers’ Twitter account was once run by a man who loved PF Chang’s.
It remains to be seen what the Chargers’ final, NFL-approved logo will look like, or if they’ll rebrand themselves entirely. A complete rebrand might be the best option, though.