A subway train in New York might be the harshest critic the Knicks will have this year, and the season hasn’t even started yet:
On the shuttle that runs between grand central and Times Square lmao pic.twitter.com/iWMrHJijU7
— Jared (@JMintzHoops) October 2, 2017
The train advertising, which was purchased by FS1, calls the Knicks “hopeless,” and features Tim Hardaway Jr. and Joakim Noah on the side — but that’s not all. Inside, the train has been decked out in phrases and slogans, all slamming the Knicks:
— Mike G (@mgilliga) October 3, 2017
— Mike G (@mgilliga) October 3, 2017
The advertising is surprisingly savage for a network, even with FS1’s propensity to have back-and-forth sports debate shows. The Knicks haven’t said anything about the train yet, but something tells us they won’t have a good sense of humor about it.
UPDATE: It turns out there’s another side to the train that people conveniently didn’t talk about, which talks up why the Knicks will be awesome.
There are two sides to FS1's ad campaign. The slogan is "Pick a Side." pic.twitter.com/xGqdenCnpb
— Stefan Bondy (@SBondyNYDN) October 3, 2017