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Snickers had a live Super Bowl commercial where everything went (intentionally) wrong

Snickers did something incredibly risky for their Super Bowl commercial: they shot it live. The ad, featuring Star Wars and Girls star Adam Driver, was a wild west scene where everything went wrong.

There was a nice touch at the top of the commercial where one of the cast asked Driver the score at halftime, at which point he quickly responded “21 to 3, Atlanta” -- a nice tip of the cap proving the whole thing really happened.

Rigging the set to fall down perfectly on cue live was super impressive and the logistics were something else.