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Cavaliers’ new jerseys will have Goodyear sponsorship patches

The Cleveland Cavaliers are poised to become the latest NBA team to have a sponsor on their jersey with the news that Goodyear will be adding their logo to the jersey for the 2017-18 season.

Goodyear Tire & Rubber Co., an Akron-based company are expected to pay between $5-10 million a season to advertise with the team, according to Bloomberg. The Cavaliers are holding a press conference at 1 p.m. on Monday for what’s being called a “special announcement,” which is being assumed to be Goodyear sponsorship.

The Cavs join several NBA teams who will have corporate logos on their jerseys for the upcoming season.

NBA restrictions are limiting the brand patches to 2.5 inches, so don’t expect them to take over the jersey -- but we also think this is a possible opportunity for the Cavs to brand a little bit more. A strong Ohio-based company like Goodyear, who have the famous Goodyear Blimp, that just happens to have the Warriors’ colors ... it makes you think.

(h/t @darrenrovell)