Imagine you’re playing pick-up basketball, but instead of a random blacktop court somewhere, you’re playing in a neon, ’80s-themed video game complete with brightly colored walls and mind-bending geometric designs.
That’s the reality at one street basketball court in Paris, which was recently redesigned to look like it’s straight out of the future:
If you ever wondered what basketball looked like in a Tron-style computer simulation, this is it! Except that it’s not a different world, it’s based in the Parisian neighborhood Duperré and was designed by French art-direction platform Ill-Studio and Paris-based fashion brand Pigalle. And while it looks cool from the sky, it looks even cooler when you’re on court itself.
"The anatomy of the human body as well as it's performances have had a lifelong relationship with art. Since the legacy of Greek and Roman antiquity, sport is represented as a dominant idea within the beauty of an era. This never-ending quest for modernity has forged a strong bond between functionality and aesthetics over the decades. Through this new court, we wish to explore the relationship between sport, art and culture and its emergence as a powerful socio-cultural indicator of a period in time. We aim to establish visual parallels between the past, present and future of modernism from the « Avant Garde » era of the beginning of the 20th century, to the « Open Source » times we live in today, and our interpretation of the future aesthetics of Basketball and sport in general." Ill-Studio & Pigalle.
It doesn’t even look real!
Imagine shooting around with friends on this thing — it would feel like you’re in an IRL game of NBA Jam. But if you want proof that this isn’t some sort of elaborate Photoshop attempt, here’s what the court looks like with people enjoying it.
And this isn’t the first time Pigalle and Ill-Studio have partnered up to make basketball look cooler than it already is. The same court got a facelift from the companies in 2015, and while it’s not as cool is the current neon look, it’s definitely better than your average basketball court.
Along the day I'm gonna share with you the Pigalle Top 10 of 2015. It was a very special year for us, let's check it out. ❤️ FIGHT THE POWER [The Pigalle duperre court refreshment] 'An achievement due to all the fights to keep this court alive, having our own court as beautiful as it is, in a front of our basketball store, with all the life around made my year more beautiful in 2015' #pppdiary
The court was sponsored by Nike, one of a number of collaborations between Pigalle and the sports apparel company. In fact, just this week the companies announced their new collection, bringing the worlds of basketball and high fashion closer together.
So now you can look like a futuristic baller while playing on a court made for one.