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Matt Haarms’ luscious locks are becoming Purdue’s new meme

How can he keep that hair out of Haarms’ way?

Nothing is more important than basketball when it comes to the NCAA tournament, but when it comes to Purdue’s Matt Haarms there is something that comes close — his hair.

It’s the liability of a stylish undercut on the court. You want to keep that natural look, because your hair flows like an ocean of luxury — but also basketball means you move a lot. It means Haarms really has two options: Use some clinical strength pomade, or do this.

Sometimes you’ve just got to keep your luscious locks out of ... Haarms’ way.