One of those ads for this year’s Game 1 is for YouTubeTV. Which doesn’t sound that bad. It’s not like it has flashing lights, or neon colors, or is discriminatory in any way. As ad designs go, it’s more or less par for the course.
With all that said, it’s also one of the worst thing that has ever happened to a national baseball broadcast because of the way it’s positioned on the screen for fans who are at home watching.
The red “play” button that is YouTube’s logo (and is instantly recognizable to anybody who has every gone down a three-hour rabbit hole of bootleg Broadway performance videos and cute dog tricks in the middle of the night) is positioned so that on TV, it is right in the middle of the screen.
As if to make the screen one big YouTube video.
Which would be clever.
If it weren’t driving everybody watching the game OUT OF THEIR MINDS.
That YouTube play button sign placement is very distracting and bad— Lindsey Adler (@lindseyadler) October 25, 2017
please raise your hand if you have ever felt personally victimised by the YouTube logo behind home plate at the World Series— Whitney McIntosh (@WhitneyM02) October 25, 2017
#FoxSports remove the you tube ad behind home plate-the red arrow logo too distracting!— Peter Thompson (@petermthom) October 25, 2017
Is the YouTube logo behind home plate annoying anyone else? #WorldSeries— Chris Wolf (@ChrisWolfDC) October 25, 2017
No, YOU'RE confusing FOX's strike zone box with the YouTube logo behind home plate.— Scott D. Simon (@scottdsimon) October 25, 2017
The red YouTube logo behind the plate is kind of annoying me here.— Mitch (@MitchNYM) October 25, 2017
get that youtube logo off the screen holy cow— astros fan hayden (@hjrrockies) October 25, 2017
That infernal giant red Youtube logo behind home plate needs to be 86'd ASAP #WorldSeries— Sammy Reid (@SammyReidFI) October 25, 2017
Some people are being rude and using that to troll people online.
Oh, man, you absoultely have to stop what you're doing right now and watch this video. pic.twitter.com/l44kJoi208— Grant Brisbee (@mccoveychron) October 25, 2017
But most people are annoyed by the whole thing.
There’s no way that people at Dodger Stadium even consider this a problem because it’s not meant for them, and even though it’s hotter than Hades in Los Angeles right now and everybody in that stadium is probably melting into a baseball-loving puddle, I’d rather be there than have to be distracted by this ad for one more inning.
Everybody noticing your ad and talking about is the main goal for any company or ad agency anywhere, so this method is really accomplishing that for them.
However, this ad is bad and YouTube should feel bad.