clock menu more-arrow no yes

Filed under:

Disney is launching its own streaming platform, and MLB games will be a part of it

New, comments

The company also announced that it’s bought a majority share in BAMTech, formerly a part of MLB Advanced Media.

San Diego Padres v Arizona Diamondbacks Photo by Darin Wallentine/Getty Images

Today, Disney announced that it will be crafting a streaming platform of its own to house all of its movies, Pixar films, and planned exclusive content, launching in 2019.

The downside of this announcement is that the company is pulling all of its movies off Netflix at the end of 2018. That leaves you only 17 months to watch Moana as many times as you possibly can before it’s gone.

The good news, or at least one of the most interesting developments from the announcement, is that the streaming platform will also include content from multiple leagues and sporting events — including baseball.

The ESPN part of the streaming service “will feature about 10,000 sporting events each year” and “have content from the MLB, NHL, MLS, collegiate sports and tennis' Grand Slam events,” which seems to mean that the ESPN app and streaming service you know and love right now is getting a makeover and a shot of energy.

Most importantly, Disney is planning on running the entire sports operation with the technology of BAMTech — formerly a part of MLB Advanced Media. Disney officially bought a majority stake in the company with a fresh $1.58 billion investment.

Last year, the company secured 33% ownership and Disney CEO Bob Iger says the decision marks a “big strategic shift” for the company.

While this could mean practically nothing for fans once it actually arrives as a consumer product, the ways in which Disney decides to monetize their current sports holdings could shake things up in the sports streaming world.

Will fans have to pay extra to watch certain baseball games on ESPN depending on their market? Will a cable login no longer be enough to catch Sunday Night Baseball week in and week out? Or will this simply be a move closer to HBO’s launch of HBOGo, where it makes it easier for cord cutters to watch content previously reserved for cable subscribers?

However it pans out, Disney is making a big move to try and intelligently monetize a massive sports streaming platform and baseball will be a part of it.