In another spot, Curry talks about what it was like to hear that a child the same age as his 3-year-old daughter had been shot. Paul and Anthony share personal stories as well.
Along with the NBA players, the commercials feature survivors of shootings, as well as relatives of individuals killed by guns explaining how gun violence has impacted them.
The partnership with the NBA was the idea of film writer and director Spike Lee. Lee's latest film, Chi-Raq, focuses on the gun violence epidemic in Chicago. Lee, according to the Times, presented the idea of NBA anti-gun violence adds to ESPN president John Skipper who then passed it on to NBA commissioner Adam Silver.