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Suns owner says 'millennial culture' explains his team's awful season

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Robert Sarver blames himself, too, but that the current generation of players struggles to deal with setbacks.

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Jeff Swinger-USA TODAY Sports

The Phoenix Suns are in free fall. And while Suns owner Robert Sarver told the Arizona Republic that the "blame is to be shared from the top down," he thinks millennial culture is part of what's causing the Suns' disastrous season.

"I'm not sure it's just the NBA," Sarver said. "My whole view of the millennial culture is that they have a tough time dealing with setbacks, and Markieff Morris is the perfect example. He had a setback with his brother in the offseason and he can't seem to recover from it.

"I'm not sure if it's the technology or the instant gratification of being online. But the other thing is, I'm not a fan of social media. I tell my kids it's like Fantasyland. The only thing people put online are good things that happen to them, or things they make up. And it creates unrealistic expectations. We've had a number of setbacks this year that have taken their toll on us, and we haven't been resilient. Therefore, it's up to our entire organization to step up their game."

The Suns traded Markieff's twin brother Marcus Morris to the Detroit Pistons in the offseason, and Markieff has had issues with the team since -- including a two-game suspension for throwing a towel at coach Jeff Hornacek.

Millennials are considered the generation that entered young adulthood in the early 2000s, so ... a huge chunk of current NBA players.

If Sarver wants to build this team without athletes who are going to be affected by "millennial culture," he'll need Steve Nash to come out of retirement.