The 2018 NBA All-Star Game jerseys are Jordan Brand this year, a first for the company and comes after Nike has taken over the apparel partnership with the NBA.
The jerseys come in black and white with the players team logo on the front and last name and number on the back. Jordan Brand released the following statement:
“Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech. “The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look. Our goal was to combine the street-premium Jordan sportswear feel with Los Angeles style for a jersey that looks just as good on the court as off it. We’re excited to see this year’s NBA All-Stars represent their teams in Jordan style on the biggest, brightest stage.”
They were leaked online to mixed reviews from fans. Some fans see the release as boring, while others enjoyed the simplicity.
Lowkey— Eric Chud (@eric_chud50) January 23, 2018
One fan went all the way in on Nike and their entire jersey release this year.
@nikebasketball you failed on so many levels after all that anticipation. Limited new designs and most you made were not good. Jerseys was ripping to pieces. No Christmas jerseys. Now this smh https://t.co/RvAfOZmLk2— wēdinwäta (@wedinwata) January 23, 2018
Many had wondered what these jerseys would display on the chest, considering there will not be traditional “East” and “West” teams this year.