A 9-year-old girl in California posed a simple question to Stephen Curry in a handwritten letter. What she didn’t know is that Steph was going to reply in kind.
Riley Morrison wanted to know why Curry’s signature shoe, the Curry 5 wasn’t available in the girls section of Under Armour’s website. It said in part:
“They did have them for sale under the boys section, even to customize. I know you support girl athletes because you have two daughters and you host an all girls basketball camp. I hope you can work with Under Armor to change this because girls want to rock the Curry 5’s too.”
Now, it would have been easy for Steph to ignore this — or at least put off responding until the off-season, but that’s not how he reacted. The letter hit home, and he immediately worked to correct the error and responded to Riley.
“Unfortunately we have labeled the smaller sizes as “boys” on the website. We are correcting this NOW! I want to make sure you can wear my kicks proudly — so I am going to send you a pair of Curry 5s now AND you’ll be one of the first kids to get the Curry 6. Lastly, we have something special in the works for International Women’s Day on March 8th, and I want you to celebrate with me! More to come on that, but plan to be in Oakland that night!”
All of this might seem like something small for an athlete like Steph. I’m sure all of us remember writing to an athlete or a famous person and never getting a response, but he went above and beyond to ensure this girl can ball in whatever shoes she wants, even if a website says they’re not for her.
Kudos to Under Armour for promptly fixing the issue and now showing the shoes in the girls section rebranded as “Grade School UA Curry 5.”
And above all else, kudos to Steph Curry for taking the time to fix an easy problem and proving that basketball is for everyone.