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Television Ratings For Duke-UNC Way Up

Wednesday night's classic between No. 5 North Carolina and No. 10 Duke drew much larger ratings for ESPN than the meetings between the two programs over the past few years.

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According to Sports Media Watch, Wednesday's game earned a 2.2 U.S. rating and drew 3.121 million viewers on ESPN. That's up 47% in ratings and 32% in viewership from the same matchup in the comparable week last year (UNC/DUKE: 1.5, 2.367M), and up 57% and 38%, respectively from the same matchup in 2010 (DUKE/UNC: 1.4, 2.267M).

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The game was the most-viewed North Carolina/Duke game on ESPN since 2009.

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Wear it, "The Challenge: Battle of the Exes."