If the Big Ten's proposal to increase the amount of financial aid to student-athletes is in the range described on John Infante's blog, then we're talking about what is both a little money and a lot of money at the same time. For each football scholarship, for instance, the total additional funding for each student-athlete comes out to $3,000 each. This is relatively small in the grand scheme of things, but huge for some athletic departments when you tally the $255,000 total it adds to each school's scholarship budget.
The losers in this scheme, as Infante correctly notes, would be non-BCS schools who will fall under increasing pressure to make attendance numbers without the backing of television contract money. (So sorry, UL-Monroe.) The only point we'd disagree on is the assumption that this would make buying off student-athletes significantly more difficult, since people don't really have a habit of turning down free cash from two sources even when one increases the payout. The typical effect is to ask for more from the competing source, and with the source in this case being skeevy agents dealing with recruits under the table, they seem all too happy to keep paying it.