clock menu more-arrow no yes mobile

Filed under:

Northwestern Football's Heisman Dumbbells: Yep

The Heisman Trophy marketing campaign isn't meant to actually win a Heisman Trophy. It's meant to ... it's meant to provide a reason for schools to ship purple dumbbells around the country. Purple dumbbells with Northwestern QB Dan Persa's contact information on them. The Heisman Trophy marketing campaign has now been mastered.

↵

Dumbbells!

↵

↵