To tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient, and then when it becomes necessary again, to draw it back from oblivion for just so long as it is needed.
-- George Orwell, on doublethink
Former Arizona St. Sun Devils quarterback Brock Osweiler is 6'6 and 7/8 inches tall. He is not 6'8, as we were told all year long. A nation's college football announcers: all liars. A drinking game everyone independently conjured over the course of a season: ruined. But most importantly, all future relentless broadcaster fluff has already lost a measure of trust.
Were Colt McCoy and Jordan Shipley actually roommates, or, for that matter, Tim Tebow and Riley Cooper, or even Tiki Barber and Ronde Barber? Are the McCoy and Shipley families even attempting to merge into one despite failing to produce daughters, or was that all a media hoax? Speaking of roommates, is Osweiler's former roomie Aaron Pflugrad really the size of a folded-up folding chair? Is Sun Devils coach Todd Graham really set to take the Rutgers job this weekend? (Of course he is.)
While Osweiler would've still been able to run ASU's offense (Swing route left! Swing route right!) even if he'd been as puny as 6'5 or so, it doesn't matter. A dream had been sold to the viewing public, and sold hard. There was no point during any Pac-12 game last year at which the dream of Brock Osweiler being 6'8 was not being sold. And now that dream has turned, as colleague Bill Hanstock has termed it, into an Osweilian nightmare.