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Super Bowl commercials 2013: Seth Rogan, Paul Rudd give Samsung 'El Plato Supreme'

There's a lot you can't say in a Super Bowl ad, as the two comedians find out in an imaginary pitch to Samsung.

Seth Rogen, Paul Rudd and Bob Odenkirk are taking their talents to Samsung in a new Super Bowl commercial that finds the two comedians called in to pitch ideas to Odenkirk's exec. What they find out is the company has a few rules about what they can and cannot say on television.

Follow #TheNextBigThing on Twitter and see what unfolds.