In this Wheat Thins Super Bowl commercial, one man loves his crackers way too much. It ends up leading to a crazy night in the kitchen.
In the commercial, a man is sitting with night vision goggles on. There is a box of new Wheat Thins on the table. His wife comes in and asks what he's doing. The husband explains that he's protecting his crackers from intruders, such as Big Foot or the neighbor, Ted.
His wife leaves him alone in the dark. Suddenly, out of literally nowhere, a yeti comes into the kitchen and grabs onto him. Then, Ted, the sneaky little devil that he is, comes in and snatches up the box of Wheat Thins.