clock menu more-arrow no yes

Filed under:

NFL owners vote to require Super Bowl hosts to play London home game

New, comment

Teams that have a winning Super Bowl hosting bid will now be required to host a game in London within five years.

Pool

The NFL has made its desire to go international clear, but finding teams willing to play overseas has been less than easy. NFL owners voted last week to create a requirement that will curtail that problem some by requiring Super Bowl hosts to give up one home game and play in London, according to Daniel Kaplan of the Sports Business Journal.

The NFL has not backed down on its idea to spread its brand internationally with games in London, but it hasn't had the best luck finding teams willing to give up a home game to host one at Wembley Stadium. With the resolution, teams that host the Super Bowl will now be required to host a game in London within five years of their successful bid. The hosts of the next four Super Bowls have already been determined, although it's not yet clear whether the teams that have already made successful bids will be required to host games in London.

Additionally, owners voted to compensate London-hosting teams for the losses associated with one fewer home game, according to Kaplan. Each team that hosts a game in London will receive $1 million and the team's lost revenue will be reimbursed.

The Oakland Raiders already hosted the first of three 2014 games in London two weeks ago, with the Atlanta Falcons and Jacksonville Jaguars scheduled to host in Weeks 8 and 10, respectively. The Jaguars are also scheduled to host games in London in 2015 and 2016 as part of a four-year deal that gave the team exclusive marketing rights in the United Kingdom.

In May, the Minnesota Vikings were awarded Super Bowl LII, which will be played in Feb. 2018. Official bids for the 2019 Super Bowl were determined at the owners meetings, but have not been publicly announced.