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Why Marshawn Lynch loves Skittles so much

Marshawn Lynch is carrying Seattle into the Super Bowl. He gives a whole new meaning to the term "sugar rush."

You might have heard that Marshawn Lynch likes Skittles. Lynch credits the candy with some of his famous football feats, and Skittles has returned the favor by making Lynch a spokesman. Last season, he was the inspiration for a special Seahawks edition Skittles promotion. This year, he happily answered questions in a (fake) press conference, in which he munched on Skittle and proudly proclaimed, "You don't feel in Beast Mode. It feels you."

Lynch's love for Skittles has become somewhat of craze in Seattle in recent years. The fans throw Skittles at him after the scores. They dress up in Skittles costumes. Lynch even rocked a pair of custom-made Skittles shoes during a game in 2011 (for which he was promptly fined $10,000).

The Marshawn Lynch encyclopedia

This all started in 2011. Lynch was in the process of torching the Philadelphia Eagles for 148 yards, when, after scoring one of his two touchdowns on the day, cameras caught him guzzling down a handful of Skittles on the sideline. As you can imagine, Twitter loved it, and it quickly became a big story.

As it turns out, Lynch's mid-game sweet tooth was nothing new. He'd been eating Skittles after touchdown runs since Pop Warner, when his mom would hand him a bag before each game.

"I would give him a handful of Skittles and say, ‘Eat 'em up, baby,'" Delisa Lynch told in 2012. "'They're going to make you run fast and they're going to make you play good.'"

While Lynch was playing college ball at Cal, the school used to "buy them by the case."

"It really took off in college, when they gave me a pack of Skittles on the sideline at Cal," Marshawn told his team's official website. "But it didn't blow up the way it has like this."

It certainly has blown up. After the game in 2011, Seattle fans began showering him with handfuls, or even zip-lock bagfuls, of his favorite candy after every touchdown. After the Seahawks won the Super Bowl last season, he threw Skittles back at fans during the team's championship parade.

Considering Lynch has found the end zone 18 times this season, including one postseason score, Seattle fans have been throwing a lot of Skittles.