clock menu more-arrow no yes mobile

Filed under:

Super Bowl commercials 2016: Companies fork over $5 million for each 30-second spot

Where else can you direct market over 110 million people?

Every 30 seconds of commercial time during Super Bowl 50 is costing some company slightly more than $5 million. Up a half-million dollars from last year's game, the price rose 11 percent. From 2005-14, the price to advertise during the NFL's biggest game rose 75 percent, totaling $2.19 billion in sales.

This year's lineup includes 41 brands, which were all eager to get their products or services in front of over 100 million people. Last season's game saw an average of 114.4 million viewers, not including large parties and bars, making it the most-watched broadcast in the history of U.S. television.

Music, sports and movie stars will also be out in full force during the advertisement mecca, including Steven Tyler (Skittles), Liam Neeson (LG Electronics), Christopher Walken (KIA), Ryan Gosling (Hyundai), Serena Williams (Mini), Amy Schumer and Seth Rogen (Bud Light).

Some brands still enjoy the mystery aspect and keep fans waiting until the big day to release their latest creations by releasing teasers ahead of the big reveal.

Not all companies went for the sneak peak. Some instead released extended versions of their commercials online with the final 30-second spots left for sometime during the Super Bowl.

Budweiser also announced it will be moving on from its puppy-loving angle and going back to the classic Clydesdale horses for which it's famous.